I've always been into jazz – the effortless cool that exuded from each player, the style, the never-ending boundary pushing. It was an easy genre to love for a kid who was hoping that liking something that was so far removed from "pop" would carve a synapse in his brain called "taste." But jazz, I realized is more than just a style of music. Jazz has always existed as both a radical reaction to the structures of form while also being the foundational blueprint for the future; an opposition to society becoming dumb, something that we might need more than ever right now. When Reid Miles first began functionally disassembling the concept of an album cover for Blue Note Records, the reverberations would be felt for decades to come.
So as visually rich as jazz has been for the last century, why is it that so little merch has been produced to commemorate the artists and music? Is the non-conformity of jazz so antithetical to the idea of merchandising that it’s hard to wear your fandom? Heck, if you want to find a “vintage” Bill Evans shirt you’re out of luck, the closest thing you can find is an Online Ceramics collaboration from 2024.
That’s why when we started to collect the pieces for this collection we realized the importance of preserving and showcasing the breadth of visual styles from all eras of jazz. The unbelievable cool exuding from Canadian jazz magazine CODA’s editorial design. The visual appeal of ashing your cigarette in a jazz-pop singer icon Keely Smith ashtray. The force of jazz in fashion as evidenced by the avant garde looks from Miles Davis to 80s sweaters worn by piano virtuoso Keith Jarrett.
This collection will continue to live and breathe, just like jazz will continue to evolve. So keep coming back and see what you might stumble into.